One thing that I've been learning this week has been about branding. A brand is a powerful symbol that defines who you are as an individual. A brand is in every single thing that you ever produce. As a Youtuber, most people stick with themselves as the brand and concept and thus it is critical that you "Brand yourself". As such it's important to be aware of your content, being the best that it can be with what you have, but also that you, as the brand, are able to connect with other people. I've been struggling a lot with these two concepts, not so much my content but especially my branding and presentation. My content is alright, but there is definitely room for improvement. But anyway I want to be talking about the branding yourself as I've been learning a lot about it and I'd like to share some tips. These tips I believe are crucial to growing a channel and are things that I'm learning through my mentor and I'll be applying as well. Tip #
Marketing is something that interests me a lot as I've said before, but my views on it are different to the average person. This post will serve as a few pointers when marketing on youtube, outside of what the typical advice you'll find on most videos when you search "How to grow a Youtube channel" on Youtube. In fact I'll be talking more on a mindset side of things with these tips. But before we delve into the tips I want to share... My Thoughts on Marketing It might've shined through in my reviews that I'm not very uptight about optimizing your marketing strategy. Even in my own videos I don't get that much on my case about it. Like I've said before SEO (Search Engine Optimization), using effective tags and having a good description isn't everything. They help, but they aren't everything when it comes to a video on Youtube. At the same time, I do believe having some basic understanding and making an attempt at it, even if yo